Modular dye-sublimated fabric displays with 5-day turnaround for messaging updates — covering 12 events with 100% on-time delivery.
A Fortune 500 electronics company needed consistent branded displays for 50 trade show booths across 12 events in a single quarter. Each event required slightly different messaging and product features, meaning rapid turnaround for design updates was essential. The company's previous approach of commissioning custom one-off displays for each event was costing over $120,000 per quarter and generating significant waste, as displays were used once and discarded.
We designed a modular display system built around reusable aluminum tension frames with interchangeable dye-sublimated fabric graphics. This approach separated the hardware investment (one-time) from the graphics (low-cost, swappable). A template-based production workflow enabled the client's marketing team to submit new messaging through a simple approval portal, with 5-day turnaround for new panel variants. Graphics were printed on wrinkle-free polyester fabric using dye-sublimation for vibrant, photo-quality reproduction.
50 complete booth kits were delivered across 12 events with 100% on-time delivery. The modular system reduced the client's quarterly display budget by 40% compared to custom builds. Reusable hardware frames eliminated waste — only the fabric panels were replaced between events. The 5-day turnaround for messaging updates gave the marketing team flexibility to respond to product launches and competitive developments in near real-time.
“The modular display system our print production team built for us has transformed our trade show operations. We get premium-quality booths at a fraction of our previous cost.”Head of Product Design — Electronics Company
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